We partnered with Swedish entrepreneurs to conceive and design Smile Makers, a brand of sexual health products developed as a more female centric antidote to the typical ‘sex toy’ category. The brand, now over ten years old, has never been sold in typical sex device retailers and instead focused on breaking the taboo of self-pleasure by selling in health and beauty sections of chemists and department stores. Now a regular feature on beauty platform Goop, Smike Makers are on-shelf in over 70 countries.